Audience Engagement & Loyalty

Understanding the level of engagement and loyalty of your website visitors is the first step in evaluating if your website is a effective communication tool for your business.

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Heat Maps & Scroll Maps

Heat maps and scroll maps are essential, to truly understand HOW your visitors interact with your webpages.

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User Flows & Click Maps

Understanding how your visitors are moving through your website, and how you are “losing” them is as important as understanding their behavior on a given webpage.

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Measuring Impact of TV Campaigns and Print

Which region performs better? Which language? Prime time or non-prime time? National TV channels or regional networks? With the tools we have, we are able to correlate the exact times your TV ad is running with your website traffic and show – in action – the true impact of your TV ad.

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Internet Media Performance Analysis

The best performing ads are NOT always the ones with the best CTR or CPC. It is essential to understand what those visitors are doing on your website: which ones are downloading a coupon, or visiting the “where to buy”.

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Goal Conversion Analysis

You have invested in your website and defined its role: raise product awareness, generate trial with coupon offer, get customers to a pharmacy, etc. You must now confirm how well your website is meeting its goals: which type of visitors are most likely to download a coupon, or buy your product…

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