Measuring Impact of TV Campaigns and Print

Impact of TV on web trafficDo you know if your TV campaign is effective in bringing traffic to your website? Or your magazine print campaign?
With the tools we have, we are able to correlate the exact times your TV ad is running with your website traffic and show – in action – the true impact of your TV ad. Which region performs better? Which language? Prime time or non-prime time? National TV channels or regional networks?
In view of the high dollar spent on TV advertising, such insights are invaluable to the marketer you are.