User Flows & Click Maps
How is your site architecture performing? What are the most popular entrance pages of your website? Where are they navigating to? On which pages are they most often exiting? On which page of your checkout process do you have the highest drop-off rate?
Getting the answers to those questions is as important as understanding the on-page behavior (see: Heat Maps & Scroll Maps). Tools like Google Analytics and some other web analytics tools will help identify issues and we will make recommendations to improve website architecture and page design, in order to maximize the quality of visit your customers have on your site. This does mean additional revenues for your business.
Contact us for a detailed presentation on Web Analytics and Internet Marketing Performance.