Goal Conversion Analysis
When you’re spending significant dollars to bring visitors to your site (Adwords, banner ads, enewsletters, content marketing, etc.), you NEED to know if your website is meeting its objectives.
What do we mean? You have invested in your website and defined its role: raise knowledge about the product, generate trial with coupon offer, get potential customers to a pharmacy (“where to buy” page), etc.
You must now confirm how well your website is doing that, which type of visitors are most likely to download a coupon, or buy your product.
Such analysis is particularly key when it comes to evaluate the performance of your internet media spending (Adwords, banner ads, etc.). See Internet Media Performance Analysis for more on this.