Audience Engagement & Loyalty
Every business should run basic Google Analytics reports for that purpose. But Google Analytics is not the only tool available to the analyst to measure website visitor engagement.
Other tools allow to understand how the visitor navigate through the website, where he/she clicks, how far he/she scrolls down web pages.
More insights can also be gathered by segmenting the overall audience and looking at the various behaviors of different groups, such as buyers vs. non-buyers, first-time vs returning visitors, etc.
Contact us for a detailed presentation on Web Analytics and Internet Marketing Performance.